Over the years there have been many game-changing cars that have reshaped the automotive industry, cars that were a new way of thinking and a motoring icon that are still revered and evolved to still be in production to this very day. Vehicles such as the Mini, the Porsche 911 and the Land Rover Defender have built such large fanbases that even the modern counterparts are fondly sought after by old and new fanbases. Land Rover in fact have more than one legend that has made such an impact that it has constantly evolved over the years and in 2020 celebrated 50 years of one of their most iconic cars; the Range Rover.
Introduced in 1970 to create arguably the very first luxury SUV, the Range Rover has evolved into one of the most desirable luxury vehicles in the world. The original ‘unique selling point’ (or USP) changing little from the original idea and if anything pushing the whole concept even further than ever before. No other car manages to effortlessly combine the now legendary go-anywhere capability of the marque with the upmost in refinement and grandeur. The result is a car that not only has become an accomplished on-road grand tourer that also has genuine off-road capability, but a vehicle that looks equally at home in the glamourous streets of Monaco as it does carrying working dogs across the muddy field of a stately home estate.
The Range Rover Fifty celebrates that grandeur with a limited run of 1,970 vehicles, available in standard or long wheel base versions and based on the sumptuous Autobiography, yet with an added flourish of luxurious details and features. From the outside, a plethora of ‘Fifty’ badges combined with 22” diamond turned wheels and exterior trim finished in a champagne-like colour called Satin Auric Atlas set the model apart from the rest of the range. Inside, the ‘Fifty’ script continues to the dashboard, embossing to the headrests and the unique illuminated treadplates, as well as a ‘1 of 1970’ commissioned plaque to the centre console.
The special edition also gets even more equipment than the lavish Autobiography it is based on, with a head up display, privacy glass, a wood and leather heated steering wheel and a leather headlining completing the already generous array of specification that is included as standard. Buyers looking for even more exclusivity can even specify one of three heritage paint colours, influenced by shades available on the original Range Rover in 1970, of Tuscan Blue, Bahama Gold and Davos White. Although you’d have to really want that added exclusivity with a cost of £11,000.
The Range Rover Fifty isn’t meant to be the flagship model, they have the SVAutobiography for that, but an example of refinement and exclusivity befitting of the ideals of the original 1970 Range Rover. It is a chance to celebrate that after 50 years, not only is the brand going from strength to strength, but the Range Rover itself has pushed the boundaries further than the original could ever have imagined. A fitting tribute to the car that started the luxury off-road genre and still to this day remains one of the cars at the very top of the tree.
Our 2021 Range Rover Fifty 3.0 D350 is finished in Santorini Black metallic and comes with full Ebony perforated Semi Aniline leather interior. This stunning one owner example is offered in exceptional condition having covered just 3,850 miles and comes complete with the remainder of a Land Rover manufacturer warranty until April 2024.
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