COTW - Lamborghini Urus | Alexanders Prestige

Brutish Bull from Bologna

When Porsche entered the luxury SUV market in 2002 with the Cayenne, many thought the German manufacturer had diluted the brand and made a huge mistake moving away from their sportscar heritage. Yet today, the Cayenne and smaller Macan account for 50% of the brand’s sales and are such big business that everyone wants to get in on the act. Luxury brands are all jumping on the bandwagon and with Bentley, Rolls Royce, Audi, BMW, Jaguar, Alfa Romeo, Maserati and Mercedes all producing luxury off road offerings, Range Rover now producing more models than ever, and Ferrari, Aston Martin and possibly even Bugatti are pushing forward with rumoured SUV’s. When news broke of one particular manufacturer looking to join the fray however, many thought it was a step too far, that name was Lamborghini.

When news of the Lamborghini Urus broke, it seemed the outlandish Italian brand was just putting their name in the hat as others also had, but that they weren’t actually being serious with their plans. However, with a manufacturer group offering that already includes the Bentley Bentayga, Porsche Cayenne, Audi Q8 and SQ7 they were in a much better starting position than most. When the concept images and proposed specifications were revealed the design and performance figures stated were most definitely Lamborghini worthy, they were claiming it would be the world’s first ‘Super Sports Utility Vehicle,’ but surely that couldn’t all work in a high riding, luxury, heavy, off-road vehicle could it?

However, the Urus does much more than just work, it excels in every area and defies what you would expect of all the things associated with what it shouldn’t be able to do for a car of that size. The on-road performance is nothing short of hypercar territory and whether in a straight line or on a twisty road the Urus can not only keep up with other supercars but often put them to shame too. The power comes from a twin-turbo 4.0 V8, Lamborghini’s first turbocharged engine, producing 641bhp and can propel the 2.2 tonne car from 0-62 mph in just 3.6 seconds. In the corners the latest Lamborghini technology is the reason why the car is so nimble. Using a combination of four wheel steering, active roll stability, torque vectoring; using something called a Torsen diff and an active rear differential, and then the Pirelli P Zero tyres, the Urus is a master at hiding its greater mass and higher centre of gravity. Then there’s the carbon ceramic brakes as standard, not just any carbon ceramic brakes but the largest ever fitted to a production car, losing speed is almost as impressive as the way it gains it. Everything about the Urus is both impressive and scarcely believable in equal measures.

Our Lamborghini Urus is finished in Grigio Lynx metallic, with Nero Ade leather and Unicolour Sportivo Alcantara interior with contrasting Giallo Taurus stitching. Offsetting the dark grey exterior is the Style package finished in high gloss black, the black Lamborghini lettering to the rear, roof rails, rear diffuser, the 23” Taigete alloy wheels in Shiny Black, with contrasting yellow brake calipers, and the matt black exhaust tail pipes. It also comes with an extensive list of features to include Bang and Olufsen Advanced 3D audio system, full ADAS pack including a head up display, electric sliding glass panoramic sunroof, interior branding pack, front and rear seat heating, off road modes and much more.

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Lamborghini Urus

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